My digital portfolio is a digital journey of core areas of learning from the Masters of Communication courses with Queens University of Charlotte. These core areas are Theoretical Literacy, Research Literacy, Digital & Media Literacy, Writing Literacy, Ethical Consideration, Global Awareness, and Integrate Theory & Content Learning. These key components correlate to my passion for radio and creating fun, compelling brands, and entertaining listening experiences. These areas also enhanced my coaching acumen with on-air personalities. As well as growing radio my radio stations digital footprints. The overall objective to excel in the key learning areas in effort to expand listener engagement for my radio stations and myself to achieve brand authenticity, brand consistency, brand loyalty, and brand affinity.